https://img.dmitory.com/img/202003/5oN/Urr/5oNUrrGFhu6e2SOeMUeIiu.png
2014년 푸마의 글로벌 홍보대사로 발탁된 리한나
https://img.dmitory.com/img/202003/6lY/v7Y/6lYv7YGti02Yey8KkM4MIO.jpg
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https://img.dmitory.com/img/202003/3WP/MpC/3WPMpCrZOE2UckMiomwYIi.jpg
리한나가 디자인까지 참여해서 출시된 클리퍼 시리즈
이 시리즈는 ‘올해의 신발’로도 선정되며 초대박이 났음
https://img.dmitory.com/img/202003/2E0/o53/2E0o532wBSqgEis0WyAgo.jpg
https://img.dmitory.com/img/202003/5mL/lgp/5mLlgplXq0egkiEyWWEYIS.jpg
클리퍼의 성공 이후 출시된 퍼 슬리퍼도 대박이 남
https://img.dmitory.com/img/202003/147/ACQ/147ACQFU3meOEC6AsmIAcK.jpg
그래서 당시 푸마의 매출 상승에 어마어마한 도움이 됨
푸마 측에서 리한나한테 아예 니 패션 라인 하나 차려라 해버림
그렇게 리한나는 푸마의 여성복 크리에이티브 디렉터가 됨
https://img.dmitory.com/img/202003/4ms/mDe/4msmDe4pQI8y8WmuISyyUc.jpg
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뉴욕패션위크에서 데뷔한 리한나의 첫 푸마 컬렉션
다소 촌스러웠던 푸마를 힙한 스트릿 브랜드로 바꿈
https://img.dmitory.com/img/202003/5sO/XAH/5sOXAHQiSQeouUwk6oUmo6.jpg
https://img.dmitory.com/img/202003/5yJ/EVI/5yJEVImm4Mu6EACYoMS6Qy.jpg
https://img.dmitory.com/img/202003/3RQ/Pax/3RQPaxQO4gWqM2AEG0w66Y.jpg
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https://img.dmitory.com/img/202003/Xac/wl6/Xacwl67KKsAgIQKkG2cee.jpg
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두번째 컬렉션은 파리패션위크로 무대를 옮김
스포츠 브랜드에 마리 앙투아네트 느낌을 얹은 컬렉션
유난히 크리틱들에게 호평을 받았던 컬렉션이기도 함
https://img.dmitory.com/img/202003/22l/sVs/22lsVseHmYmKaUuCQC8Ko6.jpg
https://img.dmitory.com/img/202003/2fW/C3A/2fWC3A4nsmOQ4esugYoiCK.jpg
이때 같이 출시된 리본 운동화도 인기를 끔
https://img.dmitory.com/img/202003/2xh/HW9/2xhHW9yyGyEWwA6AAkKQEC.jpg
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https://img.dmitory.com/img/202003/2WY/HNw/2WYHNwLr2g20UUgmAwEm8e.jpg
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스쿨룩 컨셉이었던 세번째 컬렉션
리한나가 본인의 컬렉션 중 가장 마음에 든다고 밝힘
https://youtu.be/NZ7wYEYcRtI
스쿨룩 컬렉션답게 프랑스 국립 도서관 빌려서 패션쇼함
쇼 자체가 재밌으니 영상으로 보는 것도 추천함
https://img.dmitory.com/img/202003/7Hp/J2G/7HpJ2GXzXii4kMwqEeQWMi.jpg
https://img.dmitory.com/img/202003/19T/uVa/19TuVaQujGUMoAAoCawWwc.jpg
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https://img.dmitory.com/img/202003/4nq/rqe/4nqrqexklyYUwse2o4k4Am.jpg
푸마의 스포츠 브랜드 아이덴티티에 가장 부합했던 네번째 컬렉션
이 컬렉션을 마무리로 푸마와의 계약은 끝남
(리한나가 재계약을 거절)